Saw this on the AA board...

Continental Airlines Announces Changes to Coach Service on International Flights

Concurrent with upgrades to its meal service, Continental will standardize its onboard liquor policy throughout its system worldwide. Beginning July 1, and consistent with its domestic main cabin service, the airline will implement a $4 charge per alcoholic beverage served in coach class on international flights. All revenue from the liquor charges will be reinvested to help offset significantly increased costs of the enhanced meal service.

http://biz.yahoo.com/prnews/020520/dam035_1.html