Originally Posted by magiciansampras
Absolutely not. I believe the goal is to irritate everyone enough so that they'll fork over dough for the ad-free version of FT. The revenue from that will easily surprass whatever they're getting from the ads now.
Not a bad strategy, except it alienates your users and makes us lose respect for the entire enterprise who thought FT was above this nonsense.
Yes. Yes. That must be it.
I see the complaining about possibly paying for something has already started.