Originally Posted by jamespvg
Well, initial Gold card membership costs 52,000 miles per year which is more than, to name a few: UA, AC, SQ, SK, AF/KL...
I actually said that obtaining BD
status (16,000 miles) is easy to achieve. UA, AC, SQ and AF all require 25,000 miles to achieve "silver" status, and none of them provide lounge access at this level. SK requires 20,000 with no lounge access.
Originally Posted by jamespvg
You may be right when you suggest that the Silver level offers too much with too little differentiation from Gold, but I fail to see how this logically translates into wholesale degradation of the entire elite program.
I didn't suggest anything like that! You've applied your own spin to my comments. bmi haven't announced the wholesale degredation of the entire elite program - they've announced very little relating specifically to DC. We haven't seen the detail yet.
Originally Posted by jamespvg
If you think that bmi is better off without my, and other loyal customers', regular £100-£150 returns to EDI, then fair enough. However, I don't understand how replacing me with a brand-insensitive once-a-year flyer paying [as all the examples say!
] £50, makes commercial sense, particularly when the only price for keeping me is a Times and a can of coke.
I think you've fallen into the trap of dismissing another point of view through the use of polar extremes. You're assuming that I'm a leisure traveller with no brand loyalty. I appear to have more brand loyalty than many on this board, in that I rationalised my FFP membership to one airline / alliance (bmi/*A) a couple of years ago. I've got an interest in this too!
From my viewpoint, DC simply hasn't changed to reflect the restructuring of the airline itself, and I think that we will see DC being relaunched in the coming months.
Originally Posted by Dino2020
Then your alone.Dino
A taste of what it will be like in the DC lounge in a few months, then?