Having flown on 4 "legacy carriers" in the front cabin on their "long" domestic services this year (NW, AA, DL, AS) the UA strategy has a good chance of working if people get up with their prior "carrier of choice" soon. AA was somewhat of a "close second" (and superior in a few aspects), but the rest just now generally suck. I believe and hope there is enough demand for a realistic price point that will support the UA strategy. Adding UX services on planes that people can live with, this may all work.