FlyerTalk Forums - View Single Post - Whatever happened to the Celine Dion song "You and I"?
Old Jun 16, 2005 | 11:54 pm
  #23  
LeSabre74
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Join Date: Mar 2003
Location: Vancouver
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Ah, so typically Canadian to turn on a compatriot when they become a success. Who does she think she is...

From what I understand they are still running the ads overseas. However, they dropped them too quickly in Canada. (Except for that disastrous radio campaign a month or so ago when they tried to explain everything about AC fare structure in 60 seconds while CD emoted in the background). A couple months isn't long enough to establish a campaign in the consumers' mind. Perhaps AC felt that that 2 months was enough to give a new image to AC before they returned to the Wal-Mart approach. Price, price, price is common wisdom in the airline business these days but does any company become a breakout by merely following common wisdom?

Personally I think the comsumer still wants to feel good about flying, if it was all about price, wouldn't Jetsgo still be around?
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