For me its Miles, more miles, more points and upgrades, upgrades and upgrades. The special
little perks that you RWeber mentioned might
be an OK idea, but why not include them as part of a special "You qualified for elite
level again or qualified for a new elite level" as a special thanks for staying at Hyatt or whatever hotel or car rental or
airline you use.

Like if someone stays 25 times at Hyatt within a year give them a massage or a free dinner for two.

Yes, this could be costly but it could build
loyality.

One of the most interesting gifts I received
from a frequent guest program was from Westin
which last year gave me 5K points and 2.5K
miles in United for my "continued loyality."

Plus: Hilton upgrading me to Gold (then sending me a SIlver membership card, I'm confused, will post later.)

So bonus points and "gifts" for elites: A good idea Rweber?

FYI: I will be posting a review of you DFW
Hyatt later. CATMAN