'Service benefits' don't do anything for me, if I want a massage I would rather pay for it. I expect my employer to pick up the bill for any in-hotel services, however the miles are mine.

I worry slightly when people talk about 'service benefits', I can see a time when the likes of Hilton say "you can have your HH points/miles OR 50% off your hotel food bill", it wouldn't take long for corporate travel policies to start insisting you have the later.
MF