FlyerTalk Forums - View Single Post - AA should look at BA's business model
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Old Jun 5, 2005, 8:03 am
  #5  
I Class
 
Join Date: Nov 2004
Posts: 308
Originally Posted by MikeTucson
AA should look at the BA model and follow their lead to profitability ... BA focuses on the business traveler and gets them to fly BA because of their superior F/P and J/C product. AA has continued to downgrade their premium service and I they are continue to lose their loyal business travelers.

Look at what's happened to the trans-Atlantic market - Who would want to fly AA in First of Business when there are so many other superior alternatives. If they don't react quickly on the domestic markets they are going to lose that business traveler too. Song and Jet Blue are looking more and more attractive with superior service and product.

BA's got it right - the road to profitability is thru their loyal premium passengers and their bottom line proves it with a strong profit.

Wake up AA!
BA are not on the road to profitability, they are the most profitable airline in the world.
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