I have flown quite a bit on the longer BA flights in Club Europe - LHR-IST, LHR-LCA, LHR-ATH - as well as the shorter LHR-FRA, LHR-DUB, LHR-RIG - pretty regularly over the past few years. I have to say that I have not been impressed with the chaos at boarding, the service received, the horrible seats. I wish that I could have purchased a coach ticket and pocketed the difference (but the company doesn't let me do that). I would never have paid for it myself.