This internet rate guarantee policy is very deceptive and one should always read the fine print. Same holds true for DL and other airlnies and hotels.
Once I tried to book a room at Rochester, MN and was quoted a rate higher then on the web site which was Mayo clinic special rate ($10 less per day). CSR happily obliged but with one catch: This rate does not qualify for airline miles or points.
Overall I think Choice properties are a good value for money specially for a person like me who appreciates breakfast factor as most of the time my travel is leisure with a party of five.