Perhaps Skywards is the only FF program having such a less number of airline partners, which considerably limits the mile earning opportunities to non UAE and non US members. Recently few partners left Skywards (SQ and BA). Why Skywards management is not keen on extending the partners and to reach out potential FFs in many different geographies?

One reason I can think of is pure arrogance. There is ample scope to fill the 'holes' especially in South-East-Asia, Europe and South America.

Is there any consideration at all by the management to improve the situation? Experts, please enlighten us. Thanks.