When I did my MBA in the states in 1996/97, I read an article in the ny times, where a british business man was to return from JFK to LHR on BA. He had to choose from two flights offered and took the later one which he believed was not that crowded......and here it comes (I still got that article which I stuck on my fridge cause I loved it so much)....

He was the only pax on an BA 747-400!!! He later was cited that he had experienced the best service ever on that flight...just imagine

cheers
HON_Hunter