Honestly, the Fidelity 1.5% card posted here looks like the best cash-back offer going - unless you have the diligence to closely manage a larger collection of targeted-purpose cards in your wallet. A 5% gas card, a 5% groceries card, the Costco dining-out card, etc.

I find that all of those categories end up being such a small percentage of my spending that it doesn't matter. The exception would be if I decided to do my own "extreme makeover", in which case I'm make sure to get a good card that provided 2x benefits on hardware purchases.

Of course, for my needs, I remain a big fan of the hotel cards. I carry all three of them - SPG is my primary, MR is my backup, and HH is in my wallet because I do a few HH stays from time to time, and about once a year it goes through a big double-points cycle.

I get about 3 cents per point out of my Starpoints. That's without even trying - booking a lot of Cat 1 & 2 hotels for weekend getaways when I'd otherwise spend $75-100/nt. to get a comparable room. I earn and burn the points quickly, so I'm realizing those 3 cents within 6-9 months of earning them. The "no blackout" feature makes them potentially worth more if you happen to be in a situation where an entire city is totally booked out of cheap rooms.

I get about 2/3rds of a cent per point from HH, so 3 per dollar is a decent card. The enhanced 5/$ on select purchases is nice, too.