I agree with semielite. I doubt most business travellers are price sensitive, except for major price swings. $100 on a business fare is not likely to change buying habits. Likewise on the discount end, fares are already very low on most routes. I regually get $130 roundtrips from EWR-PBI, At that fare, the only thing keeping peoplefrom flying is Fear, not price. If they made the fare $110 I doubt it would make a difference.