Great idea, but the numbers just don't back you up. Southwest already has one of the lowest % of seats being used for awards in the industry, and the double whammy of the loss of bonus credits and partner credit inflation will obviously drive that number even lower.

Harassing your customers who fly Southwest due to the ease of transferring awards is a tactic of a bankrupt airline, not the traditionally friendly LUV that we're all used to.

My lifetime credit total has been stuck at 984 for months, and I don't see reaching a thousand anytime soon. The competition's offerings for airline miles (just completed the American Platinum Challenge in one month for double miles), rental car partner awards (4 Hertz rentals = 1 AirTran one-way) and affinity credit cards ($40k on Starwood Amex = 5 nights in Maui) are now superior...