How about reading up on articles about Yield Management?

Definition & History of Yield Management:
http://www.optims.com/UK/hight_profits.html

Article from Loyola University Professor: http://www.luc.edu/faculty/eventa/ar...83we/yield.htm

Into to Theory & Practice of Yield Mgmt (Wharton School & U of Rochester)
http://omg.ssb.rochester.edu/omgHOME...ement_note.PDF

MIT animated yield management simulation:
http://web.mit.edu/urban_or_book/www/animated-eg/ym/