I might point out that the title of this thread suggests that you view this lack of mile-collecting opportunities as a "problem" caused by BA. No criticism intended? Give me a break.

Let me see if I can get this straight in my head: You've never flown BA. You have nevertheless joined their frequent flyer scheme, which also offers some opportunities to collect mileage from non-flight partners. You continue to be able to collect miles from non-flying partners at the scheme's standard rates, as well as from flying (should you choose to engage in such non-standard activity) - also at standard rates.

And you complain about the lack of opportunity to earn extra, extra miles? Methinks there's a good Yiddish word for this, beginning with the letters ch.

Oh, you may not have noticed that BA was probably the most profitable airline in the world in 2004. Is BA "missing a trick"? I doubt it needs lessons about that from non-flyers.

Any such "lesson" sounds more like "I want, I want, I want".