Sony does not stand a chance in killing off the Ipod. Granted the hardware is better but the software is what is killing them Itunes and ITMS simply kicks Sonicstages ... from a user friendly standpoint. Nost people simply don't want to figure out how to use non-intuitive software. Sony may hope to take some of Ipods market share but no way in heck will they kill off the giant.

They need to also think about getting rid of those numbers and letters when marketing the player. Apple keeps it simple it is either Ipod, Ipod Photo, ipod mini or ipod shuffle. the divde them into subcategories by using the term "generation". Sony is NW- 1234, NW- 5678, NW- 94750847499. Sort of difficult to tell the differences between each by the numbers alone.

Also u can't beat that Apple marketing machine and word of mouth advertising.