EAST MEADOW, N.Y., April 28 /PRNewswire/ -- Lufthansa today announced it
has launched a new Web site for U.S. residents with ethnic roots abroad.
"WeFlyHome," a micro site accessible via http://lufthansa-usa.com/weflyhome, offers travelers a customized solution for visiting friends and family overseas. Features include individual country pages in English or the local language offering the latest local travel news and information, an easy-to-use booking process with exclusive low fares, and simplified fare rules such as a six-month stay and five-day advance purchase period.
Initially, WeFlyHome will be available for travel to Greece, India,
Israel, Poland and Russia, with additional countries being added in the near
future.
"The online travel market in the U.S. continues to grow and expand. With
WeFlyHome, Lufthansa fulfills an entire untapped market niche -- the U.S.
resident who frequently visits family abroad -- by providing a user-friendly
site that caters to his or her needs," said Thomas Winkelmann, Vice President
-- The Americas, for Lufthansa. "Initial sales results have exceeded our
expectations."
To attract new WeFlyHome customers, Lufthansa has hired Global Advertising Strategies, a leading multicultural agency, to help launch a marketing campaign consisting of print, radio and television advertising in individual country's local languages. The campaign will also penetrate popular country Web sites as well as community events to influence "word of mouth" spread. Travelers who book via http://lufthansa-usa.com/weflyhome and fly on or before September 30, 2005 will earn 2,000 bonus miles in Miles & More,
Lufthansa's frequent flyer program. Miles & More membership and registration
are required. For more information or for tickets visit http://lufthansa-usa.com/weflyhome