I flew SAS quite a bit in 1999 between LHR and GOT. The business seats were indeed very close and uncomfortable but I guess the fact that business and coach seats have the same pitch appears to be the norm on intra-European flights. Service was nothing exceptional and I remember asking a check-in agent in Sweden about what precisely constitutes the difference between business and economy. He thought about it for a few seconds and then replied quite accurately, "the price." I was also somewhat amazed that the shabby MD80 that had been deployed on this route had no entertainment whatsoever, not even audio.