Starwood launches meetings concierge
21 April 2005
Starwood Hotels and Resorts has boosted its meetings and conference offering by launching a concierge service.
A Starmeeting Concierge is assigned to each meeting to welcome delegates, explain use of the facilities and deal with queries relating to audio-visual equipment.
The service is offered free of charge to meeting planners, who are handed a business card featuring a photo of their concierge so they can recognise them easily.
The Starmeeting Concierge service has been implemented across the US and is being rolled out across Starwood hotels in Europe, Africa and the Middle East at the moment. So far it is available at Sheraton Heathrow, Sheraton Skyline, Park Lane, Sheraton Belgravia, and Sheraton Park Tower in London, and in Scotland in Westin Turnberry Resort and Sheraton Grand Hotel and Spa.
The introduction of the service follows customer research and testing in Starwood's Heathrow, Frankfurt and Madrid properties. According to the hotel chain, during the test phase 95% of delegates rated their concierge's responsiveness as "excellent". Go to
www.starwood.com.