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Old Apr 16, 2005 | 9:51 pm
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tcook052
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La Quinta & Baymont guests reap benefits on integrated loyalty program

http://www.prnewswire.com/cgi-bin/st...3396769&EDATE=

DALLAS, April 15 /PRNewswire-FirstCall/ -- Following the systems
integration of the Baymont, Woodfield Suites and Budgetel brands, the La
Quinta Corporation (NYSE: LQI) announces the launch of its combined, enhanced
guest loyalty program, Returns(R).
The newly combined Returns program marries the best elements of the
Baymont, Woodfield Suites and Budgetel guest loyalty program, Guest Ovations,
with those from La Quinta's guest loyalty program, Returns. The result of the
integration of the two programs allows guests staying at any of the La Quinta
family of hotels the opportunity to earn points that can be redeemed for
airline miles/credits, free night certificates and a multitude of unique
rewards, including a choice of gift certificates for use at more than
20 retailers and restaurants.
"By leveraging the best from each program, the newly combined Returns
program provides our frequent guests with additional reward options when
redeeming their points," said Rufus Schriber, executive vice president of
sales and marketing of La Quinta Corporation. "We are confident the rewards
and benefits now offered by the Returns program will serve as yet another
appealing incentive for members who continue to remain loyal to the La Quinta
and Baymont brands."
In addition to free night certificates for stays at any of the more than
590 La Quinta, Baymont, Woodfield Suites and Budgetel hotels nationwide,
Returns members can also redeem points for:

* Airline miles/credits from six airline partners -- American Airlines(R)
AAdvantage(R), Delta SkyMiles(R) and Continental Airlines OnePass(R),
Midwest Airlines(R) Miles, Northwest Airlines(R) WorldPerks(R) and
Southwest Airlines Rapid Rewards(R).
* Certificates/gift cards for use at national restaurants, retailers and
entertainment venues, such as Sam's Club(R), Office Depot(R) and Marcus
Theatres(R).
* Gas cards for use at Speedway SuperAmerica(R) and $50 gift certificates
from Enterprise Rent-A-Car(R).

And now, members of the newly combined Returns program planning that
exotic or relaxing getaway can take advantage of an exciting new benefit with
Wyndham(R) Hotels and Resorts. Returns members can redeem their points for an
Award Certificate, entitling them to a free night stay at any participating
Wyndham hotel or resort. With more than 150 locations in the United States,
Mexico, the Dominican Republic, Canada and the Caribbean, Returns members have
a variety of popular vacation destination choices.
All members of the Returns program are assigned to three distinct benefit
categories, Silver, Gold and Elite based on their level of participation in
the program. The newly combined program features services, such as express
check-in, late check-out, secure account access and online point redemption
via the new Returns member website, http://www.yourreturns.com .
For more details or to enroll in the newly combined Returns guest loyalty
program, guests can go online at http://www.yourreturns.com , call the Returns
Service Center at 1-800-642-4258 or visit the front desk at any La Quinta,
Baymont, Woodfield Suites or Budgetel hotel.
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