FlyerTalk Forums - View Single Post - Exact Transcript - Gordon Bethune on messing with the program
Old Nov 23, 2000 | 5:21 am
  #16  
SemiElite
 
Join Date: Sep 2000
Location: Central Coast, NSW, Australia & Scottsdale, AZ
Programs: UA Rif Raf (Defrocked 1K), CO Lead (Former Plat), QF Bronze
Posts: 1,304
Originally posted by NJDavid:
EUA: Bad Idea

Half thought out scenarios
Half a$$ed implimentation
Half of affected members not even notified
More than half of the elites will get less upgrades
Half of the NW-CO alliance not prepared
Half as much of a One Pass program

also

1) They're skewing the program again to the upper spenders, or the "elite, elite". This hurts the lower and mid elite and the economy traveler at all levels.

[This message has been edited by NJDavid (edited 10-30-2000).]
David, you said that "More than half of the elites will get less upgrades." Actually the number of elites screwed by EUA is far greater.

Talked to a CO elite agent a couple of weeks ago, and I asked him about the breakdown of elite flyers. He said that 2K to 3K were Plat, 25K were Gold, and 75K were Silver...and all of them combined produced 50% of CO's revenue. That means that 100K elites are going to get the shaft for 2-3K Plats.

And, would you have lost those 2-3K Plats if you eliminated or seriously modified EUA? I really doubt it!!! But, how many of those 100K Silver/Golds are you going to lose due to EUA?

IMHO, EUA is the dumbest business decision since "New Coke" or "Continental Lite"!!!


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