MileKing:
Of course there are an infinite number of ways they could have designed EUA. CO told me that they designed it to be "fair". Fair, of course, depends on whose ox is being gored. I can only postulate that they ran the numbers and came to the conclusion that if they set the algorithm to reward purchasers of H before T tickets, they would have upset many more customers with the possibility of losing them to the competition. At least with the current system, we know (or will shortly) that the earliest reservation gets priority. Any one could theoretically book 330 days in advance. If they chose the H before T algorithm, every flight would be a crap shoot. As a purchaser of primarily Q an T tickets, the scenario they chose is the best case one for me. Others that buy a lot of H or B tickets would feel differently.