Points.com has been planning this change for about six months now. They've hired a PR firm (I think - it might be an advertising firm). This is from a press release:

"The new Web site will include broader consumer offerings, and present each consumer with a comprehensive personalized view of their entire reward program universe. New management tools, such as Join, Earn and Buy, will help consumers realize more value from their favorite reward programs, to help them "Get More Rewards, Faster(TM)". These tools will also add additional revenue streams for the Company. The system will be driven by an ATG Marketing Enterprise System that will use the consumer's unique reward program, reward goals and point balance mix to suggest ways to use the Join, Earn, Buy and Swap tools most effectively."

I am cautiously optimistic. Will you all want to manage your points in this new portal?

Thanks.