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Old Apr 4, 2005 | 8:53 am
  #14  
RichardMEL
 
Join Date: Dec 2000
Location: Melbourne, Vic., Australia.
Programs: QF Platinum One (LTG), UA Plat IHG Plat
Posts: 5,836
I've said it before but I'll say it again.

DJ will not be a Star member.

The closest they could get is Regional Member.

They can't offer all the products expected for a Sta member - multiple class service, lounges, frequent flyer points, status recognition etc etc.

Also don't forget you don't just join up for nothing - there's a considerable cost to joining Star, and then it continues with things like CRS links and the like. Even getting UA codes on some DJ flights was a bit of a major thing because they do NOT have direct links to eachother.

Now, DJ could do things like offer free Blue Room entry for FF elites, and free* upgrades to Blue Zone seats (bulkhead+exit row seats) for same, or perhaps preferred seating... but that's about it.

Having FF programs with points and stuff to track is a cost and we know the QP style lounge is a huge cost that I imagine DJ isn't ready to get into (Patrick or No).

What is perhaps more likely, I reckon, is tie ups with other Virgin Brands like:

- $xx spend on your virgin credit card can get you a $yy travel voucher for DJ
- similar deals with virgin mobiles

It wouldn't be inconcieveable that DJ would team up with a budget hotel chain to offer some kind of discounted rates deal - perhaps they already do (I don't know).

Given that Sir Richard has mentioned VS in the equation - and we know that DJ can't hope to compete with QFF because DJ only has a small international network (NZ, pacific islands) I can imagine some kind of credit system being available for use on VS..

I guess whatever happens it will be interesting to see what they come up with..
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