Accurate summation the "average" (whatever average means) travelling public. However, whilst average corporate FFer's are not as savvy as FT'ers either, they are certainly more aware of where to get value out of a FF program than average public. And any worthwhile airline could probably do with the odd corporate customer here and there. I'd say very few of my colleagues would book MEL-SYD awards, and many have at least a vague idea about what status means and how to get it.

Even my relatives who fly very infrequently (but have credit cards) seem to know how to get value out of points (I might add without asking me first!) My parents, knew enough to pay for flights MEL-CNS last year, and use their points to go MEL-PER-PBO. Another relative, who has probably flown no more than 10 times in his life, redeemed point for his wife to go to KIX in Japan - quite a good redemption given the fares at the time.