Originally Posted by flavio
Hi
I know that this is actually the wrong place to post for this question but i couldn't figure out any better place...
I'm writting a paper about the impact of frequent flyer programs on airlines regarding the economical, commercial and marketing aspects. I'm looking for any good articles/papers on the net or any practical books.
Can anybody gimme some tips?
Thank you
Flavio
There should be substantial literature in the marketing world re: frequent flyer programs. I believe there is at least one case on AAdvantage written by HBS, I know for a fact there is one on Hilton HHonors, and I seem to recall reading articles from journals about the impact of customer loyalty, especially focusing on ff programs.
If you don't have more info by tomorrow I will try to dig some stuff up for you.