I happen to think that Hemispheres is one of the better domestic US airline magazines out there - the content is often rich and interesting, and I love Three Perfect Days, even though the featured itineraries are often for travellers who can pony up funds to splurge on their "three perfect days."

What do you think of Hemispheres and how does it contribute to your general impression of United Airlines as a whole? Also, how does it contribute to other domestic US airlines' magazines?