Originally Posted by studyolic
So I may as well just burn my AirMiles, for whatever I can get, and get on with earning BAmiles?
That's what I would do. I've heard it said that the best value for Air Miles is redeeming them for cinema tickets. Which tells you everything you need to know about Air Miles.
Not that I'm dissing them - they're a very good currency for part of the loyalty market. It's just not the part of the market that we're in.