I GUESS GORDON ISN'T DOING ANYTHING JUST YET...

The New York Times, February 28, 2000

"You have to think about your employees' morale," Mr. Bethune said. "Those are your employees' seats that you're taking away. And if you don't have good employee morale in the airline business, you don't have anything."

ALSO FROM THE SAME ARTICLE:

"Mr. Bethune, of Continental, concurred with the strategy of trying to reduce the number of low-fare passengers. He noted that such travelers tend to file more lost-luggage complaints than first-class travelers, who can carry on more and whose checked luggage is often treated more carefully. When an airline has already lost money on the fare, the last thing it wants is to lose money on the baggage, too. "