British Airways today announced a book drive benefiting Communities In Schools, Dallas Inc. which will give holiday travelers even more of a reason to get into the spirit of giving this holiday season.
Travelers who donate a new children's book to Communities In Schools, Dallas Inc. by February 28, 2001, will receive 10,000 Executive Club bonus miles on their next British Airways full-fare round-trip transatlantic flight between now and February 28, 2001.
http://biz.yahoo.com/prnews/001212/tx_british.html