So what is it that is truly British about BA?

OK, so the English Breakfast in FIRST is great, but where is the modest selection of British wines (seem to have been popular when previously offered)?

Where is the emergency pack of Marmite available from Shopping The World? No Horlicks, no beans in FIRST? Who actually owns Molton Brown, anyway?

I think its catering, people and on board amenities (seats, entertainment, comfort kits) which define the airline, and I see very little Britishness about it these days.

Caledonian was proudly Scottish, with tartan touches throughout.

Virgin, for instance, has introduced a "Sunday Roast" available as an option across its classes on Sundays.

What areas does BA distinguish itself and provide a noticeably British product? Or is the company just being blended into a poorly defined international corporate airline?