Well, it wasn't all THAT long ago that I was a plain ol' passenger. I searched for the cheapest fares when I flew, just like most people do. Or at least I did until I realized I was continuously having awful flying experiences on that particular airline. At that point, I realized that it was worth paying a few extra bucks to fly with a better carrier.

I think that's what happens with the average passenger. They don't realize that there are real differences between the different domestic carriers, and don't much care even if they do know - until they have a really awful trip. And if they fly only once or twice per year or simply can't afford it, then that one awful trip still won't carry much weight when it comes time to pay the bill.

It's all human nature, and I'm not sure that warrants resentment. I can't get angry with people for doing what is only natural and financially un-stupid. Do I hope they appreciate good service when they get it and want to come back? Yep. If I'm resentful, then they don't get that good service.