I stopped by
www.hootersair.com to check out, um, the flight schedule, and I came across a very surprising sponsorship:
Myrtle Beach-based Hooters Air has stepped up to help the Long Bay Symphony reach out to the community and promote its great upcoming concerts. Hooters Air has generously offered A FREE ROUNDTRIP TICKET to anyone who purchases two season tickets for the remainder of the 2004/2005 Symphony Season.
It continues:
Although the Symphony’s patron base continues to grow, the leadership of Hooters Air and the orchestra understand the best way to market a product is the product itself.
So, I guess that means the best way for Hooters to market Hooters is the hooters themselves.
See
http://www.longbaysymphony.com/lbs/sub.cfm?id=Tickets