I'm not sure why you would make such a distinction. My contention is that the manufacturer does not offer a "zoom" feature on the set, since it does not maintain the aspect ratio when enlarging the image . . . witness the zoom feature of virtually every other electronic or optical device, where aspect ratio is maintained. The mode provided on this television would more accurately be called a "stretch" mode (and a similar mode is referred to as such on other brands). So Amazon sold me a product without the feature I wanted, a feature that the television is documented as having in its owner's manual.

Since the manufacturer is not offering a fix for the feature, it's up to the manufacturer's sales representative to make it right. Amazon has, at least initially, refused to do so, and I have disputed the charge through my credit card company.

And as far as other posters' contention that I "accept it and move on," I don't think it's ethical for a vendor or it's sales agents to represent a product as having a feature when it clearly does not. Amazon's stance on this issue is unfortunate and apparently illegal, and I'm going to make it extremely difficult for them to profit from it.

ScottC, I understand that you meant no offense, and I appreciate and thank you for your PM to that effect. When making the "deeply discounted fare" comment, I wasn't really lumping you in with the others that have effectively told me to bend over and lube up, saying that I shouldn't have expected any better.

To those that have offered nothing but criticism of my purchase decision, I don't expect anyone to get "worked up" over this. My original post was a request for advice as well as a caution to prospective purchasers. If you truly have nothing constructive to offer, feel free to click the "back" button on your browser and move on.