Originally Posted by jetcity405
I would guesstimate that those same flights on discount lines would be around 900. Alaska's revenue premium on transcons and specialty routes (alaska) is about 10 percent. Sometimes its worth it, sometimes its not.
Is there a revenue premium in competitive markets? If you want to do some further research, you'll find that the so-called "discount lines" are often identically priced to a traditional carrier.
The notion that "Southwest is always cheaper" is a big myth, propagated by their brilliant marketing.
In fact, in competitive markets, the median fare paid by a Southwest passenger is higher than that of a traditional carrier, as WN sells more full-fare tickets as a percentage of seats than most carriers.
Now that would be an interesting paper, as the average schmuck on the street thinks WN is the cheapest.