E*Trade has been around for at least two years that I have been aware of them. They were one of the pioneers of the online-discount-trade firms that seem to have sprung out of the woodwork.

After filling out the E*Trade application, I received an email from their CEO telling me if I got the application and $$$ in to them by 12/20, I'd get a $50 bonus. Not a bad return for 30 days plus the miles!