Originally Posted by Wongo
I can't see BA, CX or AA and other OW partners in the list.

Yeah I agree..what the heck? all dodgy airlines at that.
Interesting feature, not what I would prioritise as #1, but good none the less.
In no particular order my list would be:
# upgrade requests with instant notification
# change/select seating online
# referral program for FF and qantas club
# online check in