FlyerTalk Forums - View Single Post - BusinessWeek:Why nobody in the airline should carry a marketing title
Old Mar 2, 2005 | 2:04 pm
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tcook052
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BusinessWeek:Why nobody in the airline should carry a marketing title

http://www.businessweek.com/the_thre...s/00000038.htm

I have a new reason why almost no one in the airline industry has the right to hold the title, director of marketing. As I understand the concept of "marketing," it doesn't exist in this industry.
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