It's what got me engaged in the program. I was a Globalist-lite the first year, but found the benefits to be compelling and started directing my stays and spend (on the cc) to Hyatt. Now I earn based on stays and cc spend as I don't travel for business. Not sure how "valuable" my profile is for Hyatt, but with the announced changes (and potentially others), their value to me is not as compelling anymore. Wait and see mode, but I think the second strike for me will happen in a few weeks with the category change announcement. If they decide to significantly devalue the status benefits, that'll be a third strike and for sure I'll step way back from the program.