I'm not a Hyatt member, but at the start of every year I evaluate the program as to whether I should join, as I could (with some effort) go out of my way to qualify if I wanted to.

I didn't find it compelling enough in January to offset their small footprint, so it's weird they keep doubling down on making the program less compelling. Maybe their existing members will stick around through inertia, but it's not a way to grow the program.