All of this is in line with the reality that has been discussed a million times. The true customers for Hyatt are the hotels not the guests. The desires and interests of the guests are completely contradictory to the interests of the hotel owners and Hyatt corporate. Just like any other travel company, hotel airline etc, they would take every single benefit away if they could get away with it at once but since they can't they'll just do it a little bit at a time because they know consumers will accept it.