Yeah, I don't think it's their first encounter. I used the status match to get Oneworld Ruby in January last year, and I believe the offer has been running since August 2024, possibly longer.
It's the hotel status match part of the offer which comes and goes.
On the Headforpoints forum there are plenty of examples of people trying various IB back to backs on the same day to get their status up quickly, hence my comment around it's unlikely to be fixed quickly since it's been going on for quite some time.