Originally Posted by
Swanhunter
The rough rule of thumb is aim for status with the carrier you are most likely to use.
I'm not sure how well that rule of thumb holds as much water these days, when you can typically earn substantially more nTPs by flying specific partner airlines using specific booking codes that offer mileage rather than price based earning on BAC. There's a similar reciprocal thing with Finnair's FF program for example. You don't even need to fly a single paid segment on either of these schemes' metal to attain status.