Originally Posted by Kacee

Yep. If UA wanted to improve the food (and thus the passenger experience), it could do so immediately by upping its catering budget. The fact that the promised "improvements" won't come until August reflects the fact that this is first and foremost a marketing exercise, rather than any meaningful focus on an improved passenger experience.

I am at this point totally immune to UA's marketing because it's pretty much all just empty words. I fly UA because they're very good these days at getting me where I need to go, on time and efficiently.