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Old Mar 16, 2026 | 8:38 am
  #385  
mia
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I think this article makes it easier to understand why Lululemon marketing through American Express:


Originally Posted by NYT: Lululemon Scrambles to Revive Yoga Pants Empire Amid Fight With Founder
Lululemon is at a critical juncture. Over the past 15 years, the brand has defined an era of clothing by persuading shoppers to ditch their slacks and jeans, creating a multibillion-dollar market for form-fitting, stretchy leggings. But lately, those pants have lost their sheen.

Sales declined in North America late last year as a deluge of rivals stole market share. Fashion trends shifted, with shoppers demanding looser styles than the brand’s typical silhouettes. Cheaper duplicate versions of its athletic goods also inundated the marketplace....

Lululemon has shown early signs of a recovery in recent months, and they are hoping to keep the momentum going.
SOURCE (paywall): https://www.nytimes.com/2026/03/16/b...oxy-fight.html
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