Originally Posted by
DXB2745
This really is dreaming category. Throughout the last year, you’ve literally had people spend thousands of £/$/€ to requalify at the new status levels. Ba are not going to piss these somewhat high spenders off by extending everyone/most people. I mean, how would you feel?
i could of course be wrong and will happily comeback if i am. But reading through this thread of people musing over free status extensions is a bit like the crazy ex partner who can’t get over their first boyfriend 2 decades ago.
Yet this is exactly what BA and many of the other airlines and hotel chains actually did in COVID for several years, no? For what it’s worth, that was the point I ditched Marriott after I’d directed loads of personal stays (not work ones) towards them to requalify for Ambassador for the second year and watched them then just extend everyone else’s status again for free so I needn’t have bothered. Became clear to me at that point just how much it mattered for Marriott to keep growing the number of ‘elites’ and therefore that benefits were only going one way. Did this decision hurt Marriott at all financially? Doesn’t seem like it. Not sure why BA’s incentives with BAC members are any different.
As it happens, I don’t think BA will just roll everyone over but not for the same logic. I do agree there’s almost something emotional about the reaction of many people to BAC (on both sides of the spectrum).