The First Wing and F lounge are nice, but average when you compare to what else is out there. We lost gold a year ago and I now do all of my domestic and short haul travel through EasyJet with my EZY Plus card, which has been a great investment. Long Haul I used to maybe go with BA if it would help obtain status, but now I just fly with whoever seems best depending on where i'm going.
I'm really not too bitter about it, but being based in Belfast - I was limited on my options flying BA anyway.