Just as a data point, I also received an email that includes Silver status after spend. We are free agents…in that we fly UA when it makes the most sense, but from CHS a lot of our normal domestic travel is with Breeze.

I’m guessing they are targeting people who didn’t qualify for Silver, but have an “interesting enough” profile.

For me, I can think of a few things that would make United want to earn more of my business. I generally pay for upgrades, I’m already in the Chase “ecosystem” (but don’t have a UA card at the moment although had the Club card in the past), and fly enough to be interested in free bags maybe?

Not exactly sure, but if those who were targeted post more details I bet we could figure out the methodology behind it.

ETA: I do have a business banking relationship with Chase as well